There are many types of sponsorships your member group can seek:
Financial Sponsorship
Financial sponsorship gives MGs a chance to secure financial backing, whilst offering significant acknowledgment and promotion for those who support your efforts to make IT good for society. You may wish to Explore various avenues to attract potential sponsors, such as seeking direct contributions for venue expenses, equipment costs, catering costs, or even proposing matching donation opportunities (to name a few!). Per our typical sponsorship agreement, BCS are obligated to return and residual funds back to the sponsor since the surplus cannot be carried forward into a future year.
In-Kind Sponsorship
In contrast to financial sponsorships, in-kind sponsorships see the sponsor donating services or products (product/service sponsorship) free of charge. Donations can be anything from borrowing equipment, to sponsoring a community competition prize.
Corporate Sponsorship
Establishing formal partnerships with organisations can provide MGs with long-term support. Corporate sponsorship may comprise of media sponsorship, product/service sponsorship or even financial sponsorship. The foundation of this type of sponsorship is that a corporate partner typically agrees to support the MG by the agreed means for an extended period of time. Note, per the above, this timeframe cannot extend beyond the end of one financial year (September – August) into another, nor must it infringe on the rights of any future MG.
Media Sponsorship
As the name suggests, media sponsorship includes the promotion of another’s activity. Such promotion can be on social media, via blog posts, and even via broadcasting and other means of traditional marketing including in publications.
Promotional Partners
Akin to media sponsorship, promotional partners can include individuals such as influencers and thought leaders, who will promote MG activity across various communication channels.
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